Nonsurgical cosmetic procedures have enjoyed a rise in popularity, increasing by 23% overall between 2021 and 2022. This blog explores potential reasons for the surge, as well as some of the most sought-after nonsurgical treatments available at Bridges to Beauty.
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People who want to look their best are now more proactive about it than ever. According to data from the Aesthetic Society, nonsurgical cosmetic procedures saw a 23% jump in popularity in 2022, while surgical cosmetic procedures dropped by 12%. Significant increases in infusions, skin treatments, body contouring, and neurotoxin injections boosted nonsurgical procedure numbers. This blog explores the reasons behind the increase in nonsurgical procedures in recent years.
Why Has Interest in Cosmetic Procedures Increased?
In the years since the pandemic, interest in minimally invasive cosmetic treatments has seen a sharp uptick. There could be several reasons behind the rise—as people spent hours looking at themselves in virtual meetings, they may have noticed more wrinkles or other signs of aging than they might have otherwise. Some theories say that the money saved on travel and other leisure activities during the pandemic is now being used for treatments that make people feel good about themselves. Below, we explore just a few reasons nonsurgical cosmetic procedures are enjoying their time in the sun (with sunscreen applied, of course!)
Less Stigma Around Cosmetic Treatments
With the prevalence of social media and cameras at every turn, we are constantly being inundated with images of celebrities who never seem to age. While cosmetic procedures are still a very personal decision, many celebrities are now more comfortable sharing the treatments they use to keep themselves looking youthful and red-carpet-ready. Timeless beauties like Cindy Crawford, Brooke Shields, and Vanessa Williams admit to using BOTOX® Cosmetic to keep forehead lines at bay, as have younger stars like Cardi B and Kaley Cuoco.
Even men are becoming more open about nonsurgical cosmetic procedures. Sometimes called “Brotox,” many male celebs have been open about using neurotoxins to fend off aging. Pop star Joe Jonas is a spokesperson for Xeomin®, saying that he uses it to combat frown lines and address a scar between his eyebrows.
BOTOX® Cosmetic, Xeomin®, and other neurotoxin treatments were the most popular nonsurgical procedures performed in 2022, increasing by 24% between 2021 and 2022.
Increase in “Prejuvenation” Procedures
Everyone has heard of skin rejuvenation treatments, but have you heard of skin prejuvenation treatments? Prejuvenation is a word coined to describe the preventative skin care and nonsurgical treatments embraced by younger generations. Instead of waiting for their skin to age, they take a proactive approach to delay the onset of visible aging.
Skin care itself is a multi-billion dollar industry, and one that shows no sign of slowing down. While Gen Xers may have grown up using the most basic cleansers and astringent toners (along with sporadic sunscreen application), younger Millennials, Gen Z and even Gen Alpha are fully focused on keeping their skin glowing and youthful. However, a daily skincare regimen is only part of the prejuvenation process.
Nonsurgical treatments like chemical peels are a great way to correct skin imperfections, staving off age spots and hyperpigmentation while helping to keep fine lines and wrinkles at bay. The customizable nature of chemical peels means that you can get a deeper peel to encourage more cell turnover or improve the look and feel of your skin with a lighter peel. The wide selection of peels available at Bridges to Beauty means that you’ll get the right peel for your prejuvenation needs every time.
Chemical peels were the third most popular nonsurgical treatment in 2022, increasing 22% between 2021 and 2022.
Fighting Aging Without a Long-Term Commitment
While surgical cosmetic procedures are still the most effective way to turn back the clock when it comes to aging, they’re not for everyone. Choosing to undergo a procedure like a facelift can be intimidating, because it represents a permanent change to your face.
One of the reasons nonsurgical procedures may be gaining in popularity may be because they don’t require a long-term or permanent commitment. Skin rejuvenation procedures like microneedling allow you to dip your toe into the water of cosmetic enhancement before you decide if you want to move to the next level of facial rejuvenation. Microneedling is a minimally invasive treatment that addresses skin concerns like fine lines and wrinkles, hyperpigmentation, and uneven skin tone and texture. It is a short, 30-minute procedure that is virtually painless and requires little to no downtime. It offers immediate results that continue to improve over the months following your session, and you can get additional treatments as early as four to six weeks apart. The result is a reduction in fine lines, wrinkles, and acne scars, a clearer complexion with improved texture and tone, and more youthful skin overall.
Microneedling was the fourth most popular nonsurgical treatment in 2022, increasing 23% between 2021 and 2022.
Learn More About Nonsurgical Cosmetic Treatments in Shreveport
If you’re inspired to explore the many benefits of nonsurgical cosmetic treatments, it’s time to come in for a consultation at Bridges to Beauty. Dr. Bridges will examine your skin and recommend the treatments that will offer you the optimal results you desire. To schedule an appointment, call our office today at (318) 219-8555 or complete the online contact form.